Grow your brand through community, content, and collaboration
Weyoco helps brands rise above the noise with creator-led content, hands-on experiences, and trusted community networks. We drive understanding, connection, and repeat engagement where it matters most: in real homes, with real people.
Build brand visibility & stay top of mind
Stand out where it counts — in the right feeds, conversations, and communities. With strategic creator partnerships and content placement, Weyoco helps your brand stay visible, relevant, and remembered.
Drive product understanding & launch new product HOT
Go beyond awareness — help consumers truly understand your product. Whether you’re launching something new or scaling sales, we use authentic content and lived experiences to highlight what makes your product unique and worth choosing.
Bridge online & offline to build loyal communities
Move past one-off interactions — build lasting relationships that make your brand feel like a trusted friend. Through immersive offline experiences and meaningful digital engagement, Weyoco helps you earn loyalty, foster connection, and stay part of your audience’s everyday life.
Why do brands choose Weyoco?
Tap into communities that convert
From passionate home cooks and wellness-conscious parents to lifestyle explorers and culture-savvy shoppers, Weyoco connects your brand with the communities that matter.
Our creators are passionate and are true ambassadors for brands while our audience is intentional, engaged, and ready to act. They trust what the Creators and communities recommend, try what we feature, and buy what aligns with their values and lifestyle.
Showcase what makes you stand out
Weyoco helps brands carve out their space in the market by deeply understanding the product — its strengths, its story, and its potential. Then we build sharp, targeted narratives that make those products clear, compelling, and desirable to the right consumers.
We truly master how to leverage product knowledge with strategic storytelling, turning interest into purchase decisions and casual browsers into confident and repeat buyers.
End-to-end execution, for the full journey
Weyoco makes brand building and marketing easier with a full-service solution that covers everything from strategy and storytelling to execution and partnerships. Whether it’s content for digital platforms or in-person activations like pop-ups, tastings, and workshops, we handle it all — so you don’t have to juggle multiple vendors or teams.
Our approach is designed for impact and efficiency, delivering measurable ROI while keeping your message consistent across every touchpoint.
Success stories
SG Junior Bake-Off – Driving brand love through family-focused experiences
The Weyoco × ToTT Junior Bake-Off 2024 brought together leading brands like BOSCH, Dole, Hershey, and SCS, as well as rising brands like d’aucy in a festive, family-focused campaign designed to deepen emotional connection with Singaporean families through food, creativity, and shared experiences.
The campaign blended content, community, and experience: from online nominations and live baking finals to hands-on use of sponsored products in workshops and challenges. Brands were embedded into every step of the journey — from judge demos to kids cooking with their products in front of family and media.
With over 1.48 million impressions, active creator involvement, and rich UGC shared post-event, participating brands gained not just exposure but a meaningful presence in families’ hearts and kitchens.
We will be holding the Junior Chef 2025 competition and workshop in Q4 this year. Please reach out if you’re keen to explore the event for your brand.
Dole Taiwan Pineapple – 360° Brand activation that drove buzz and sales
For the launch of Dole’s premium Taiwan Pineapple in Singapore, Weyoco delivered a 360° campaign that reached consumers from every angle — online, in-store, and on the street.
The activation included roadshows, hands-on tasting workshops, a blind tasting masterclass, KOL content drops, street interviews, and a high-engagement social media contest. All efforts drove traffic back to @dole_sg and retail.
One campaign video alone reached over 1 million organic views demonstrating powerful public resonance. More than just visibility, this campaign translated directly into strong pineapple sales (400% YOY growth) and widespread consumer recognition. The results showed what’s possible when every touchpoint works together to build real momentum.
Kikkoman Less Salt Soy Sauce – Right product, right audience
For Kikkoman’s Less Salt Soy Sauce pilot, Weyoco zeroed in on a highly specific audience: pregnant women and mothers of toddlers. Through partnerships with preschools, prenatal centers, and mum creators, we distributed over 300 product kits and collected detailed consumer insights.
The campaign delivered strong product validation — 82% of surveyed families found it suitable for young children, and 91.8% expressed intent to purchase. Educational content by mum creators drove over 76,000 organic views, with positive product sentiment throughout. By combining sharp audience targeting with on-ground sampling and content-led education, Weyoco helped Kikkoman build trust with new consumers and position its Less Salt variant as a family-friendly pantry essential.
Royal Umbrella – Reinforcing market leadership through everyday inspiration
As Singapore’s top-selling rice brand, Royal Umbrella partnered with Weyoco to stay top of mind through meaningful, seasonal content that speaks to everyday cooking for the past 4 years. Rather than chasing awareness, the focus was on everyday inspiration — showing consumers new ways to enjoy a trusted staple.
Weyoco activated a diverse lineup of food creators to develop recipe content timed to cultural moments such as Chinese New Year, Hari Raya, and National Day. From chilli crab fried rice to toddler-friendly bento ideas, each creator delivered easy, relatable content that celebrated home cooking and educated Royal Umbrella’s rice variety and their suitability for a wide range of rice dishes. The on-going content subscription strengthens brand loyalty, drives consistent brand engagement, and reminds consumers why Royal Umbrella continues to be a kitchen essential.
Yasashi A2 Milk – Tailored launch, strong market entry
Weyoco led the Singapore launch of Yasashi A2 Milk (Morinaga × Kin) with a tailored, multi-channel campaign that positioned the brand as a premium, family-friendly choice. From full-store POSM and nationwide sampling at Don Don Donki to curated PR kits and KOL content around themes of gentle care for mum and child, as well as starting and managing the brand’s Instagram and Facebook account (@yasashidairy), every touchpoint was designed to attract, educate, engage, and convert.
The campaign successfully introduced the Yasahi A2 milk as a new premium milk option, with high positive sentiment and strong traction across social and in-store. Yasashi hit its launch target of sales in the first month — validating both the product and the strategy behind it!
How to work with us?
Brands can either join our Weyoco Campaigns (we have a yearly calendar of campaigns covering key festive occasions such as CNY, Ramadan, National Day, etc) OR run your own customised campaign leveraging on our community, platform and services.
Every campaign we run is tailored to the brand’s goals, audience, and desired impact.
Weyoco led Packages
Starts from only $885
Brand Starter Packages
Start from S$3k to $5k are ideal for brands testing a new product or running a pilot campaign
Brand Mid-Scale Campaigns
Starts between S$10k to $30k, suitable for product launches covering both online and offline activations.
Brand Integrated 360° Campaigns
Fully customized, multiple activation periods and usually begin at S$50k and above.
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Drop us an email to share your marketing ideas or challenges, we’ll help you craft the most effective approach within your budget range.
partnerships@yoripe.com
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