Branded Content Policy
Branded Content Policy
Branded content plays a vital role in connecting our community with products and services that add value, inspire action, and align with our platform’s mission.
Branded content plays a vital role in connecting our community with products and services that add value, inspire action, and align with our platform’s mission.
What’s a branded content?
What’s a branded content?
Branded content (“Branded Content”) is content that promotes a third party brand or its products or services in exchange for payment or any other incentive.
Branded Content includes content that features or references:
Branded content (“Branded Content”) is content that promotes a third party brand or its products or services in exchange for payment or any other incentive.
Branded Content includes content that features or references:
A product or service that has been gifted to you by (or on behalf of) a brand;
A brand, product or service that you have been paid to post about (whether in the form of money or a gift);
A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or
A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador
A product or service that has been gifted to you by (or on behalf of) a brand;
A brand, product or service that you have been paid to post about (whether in the form of money or a gift);
A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or
A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador
To maintain trust and authenticity, all Branded Content must follow these guidelines:
To maintain trust and authenticity, all Branded Content must follow these guidelines:
You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.
Authenticity and Relevance. Ensure the content is genuine, accurate, and relevant to the community’s interests. Avoid misleading claims or exaggerations.
Focus on Value and Education. Highlight the benefits, features, and practical applications of the product or service. Your content should educate and inspire, making it actionable for users.
Creative Integrity. Create content that is innovative, engaging, and aligned with our community values. Use storytelling and creativity to connect with the audience authentically.
Respect Platform Values. Branded content should embody our platform’s values:
Innovative: Present fresh ideas and demonstrate how products can improve lives.
Actionable: Provide clear guidance on how to use or benefit from the product.
Bring Joy: Create positive and enjoyable experiences through your content.
Connection: Build meaningful interactions between brands and the community.
No Intrusive or Overly Promotional Tone. Avoid hard-selling tactics. The goal is to inform and inspire, not overwhelm or pressure users.
Compliance with Legal and Ethical Standards. Follow all applicable advertising laws, regulations, and ethical standards. Ensure content adheres to brand guidelines while respecting our community’s expectations (refer to Community Guideline).
Encourage Engagement Design branded content to spark conversations, encourage questions, and invite users to share their experiences.
You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.
Authenticity and Relevance. Ensure the content is genuine, accurate, and relevant to the community’s interests. Avoid misleading claims or exaggerations.
Focus on Value and Education. Highlight the benefits, features, and practical applications of the product or service. Your content should educate and inspire, making it actionable for users.
Creative Integrity. Create content that is innovative, engaging, and aligned with our community values. Use storytelling and creativity to connect with the audience authentically.
Respect Platform Values. Branded content should embody our platform’s values:
Innovative: Present fresh ideas and demonstrate how products can improve lives.
Actionable: Provide clear guidance on how to use or benefit from the product.
Bring Joy: Create positive and enjoyable experiences through your content.
Connection: Build meaningful interactions between brands and the community.
No Intrusive or Overly Promotional Tone. Avoid hard-selling tactics. The goal is to inform and inspire, not overwhelm or pressure users.
Compliance with Legal and Ethical Standards. Follow all applicable advertising laws, regulations, and ethical standards. Ensure content adheres to brand guidelines while respecting our community’s expectations (refer to Community Guideline).
Encourage Engagement Design branded content to spark conversations, encourage questions, and invite users to share their experiences.
To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.
We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations) and in some instances we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.
We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations) and in some instances we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
Prohibited Industries
Prohibited Industries
You must not post Branded Content which promotes products or services from the following 🚫 Prohibited Industries.
You must not post Branded Content which promotes products or services from the following 🚫 Prohibited Industries.
🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants, and fetish costumes, including underwear like corsets and micro-thongs.
🚫 Alcohol - Including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs/subscription services, alcohol-making kits, and alcohol-sponsored events. This includes alcohol-free or no-alcohol alternatives and soft drinks presented as mixers for alcohol.
🚫 Animals - Including buying or selling animals, and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather, or teeth.
🚫 Cigarettes and tobacco products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, vaporizers or vape devices, including those without tobacco content, and other related products and services.
🚫 Contraceptive products and services - Including any products, services, artificial methods, or other techniques - medical or non-medical - to prevent or terminate pregnancies, including abortion-related services.
🚫 Dating and live video applications or services - Including dating services and live video chat services that are focused on generating connections between people who are interested in romance, casual sex, sexual favors, or friendship.
🚫 Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
🚫 Financial products or services or opportunities - Including foreign exchange, loans, credit cards, buy now pay later services, debt consolidation or settlement services, investment services, lending and management of money assets, trading platforms, pyramid schemes, multi-level marketing opportunities, credit repair, bail bonds, penny auctions, virtual currencies, cash or paycheck advance, payday loans, and “get rich quick” schemes. Please see the region-specific guidance for exceptions.
🚫 Gambling - Including online gambling, casinos, social casinos, sports betting, fantasy sports, bingo, lotteries, and other gambling-related content.
🚫 Pharmaceuticals, healthcare and medicine products - Including any medical institutions or treatments, pharmacological products claiming health benefits, over-the-counter medicines, prescription drugs, vitamins, and powders, shakes or gummies claiming to have vitamin or health benefits. Teeth whitening products and hair growth products are also not allowed.
🚫 Political content All political or issue-based advertising is prohibited:
Candidates or nominees for public office, political parties, elected or appointed government officials are prohibited from advertising.
The spouses of candidates, elected, or appointed government officials with official duties or offices are prohibited from advertising.
Royal Family members with official government capacities are also prohibited from advertising.
Political and issue-based advertising includes:
ads that reference, promote, or oppose candidates or nominees for public office, political parties, or elected or appointed government officials;
ads that reference an election, including voter registration, voter turnout, and appeals for votes;
ads that include advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial or regulatory outcomes or processes, including ads that promote or attack government policies or track records; and
ads that reference, promote, sell, merchandise that feature prohibited individuals, entities or content, including campaign slogans, symbols, or logos.
🚫 Products and services that enable dishonest behavior - Including products or services that may infringe upon individual privacy, steal other people's personal information, infringe upon a third party's intellectual and other property rights, steal other people's property, or assist with dishonest behavior, such as fraud or falsification.
🚫 Professional services Including accounting services, legal services, and immigration services.
🚫 Weapons, ammunition, or explosives Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, bb guns, non-culinary knives/blades/spears, tasers, nunchucks, batons, swords, pepper-spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defense.
🚫 Weight loss products or services Including weight loss clinics, weight loss/management supplements (including fat burning pills, appetite suppressants, weight loss/detox teas, or lollipops), and fasting services and products. Please see the region-specific guidance for exceptions.
🚫 Counterfeit Products - content must not display or promote counterfeit documents, such as counterfeit degrees, passports, or immigration papers, counterfeit or unauthorized replicas of a real product.
🚫 Other prohibited products or services - Any other businesses, products, or services that are highly controversial, distasteful, violent, or dangerous would be deemed incompatible with the TikTok platform. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services, and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic (e.g. deaths, natural/industrial disasters, violent attacks, civil disorder, etc.) and contain any of the following: personal attacks, hashtag appropriation, the selling of goods/services, political campaigning, solicitation of followers, or other inappropriate content.
🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants, and fetish costumes, including underwear like corsets and micro-thongs.
🚫 Alcohol - Including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs/subscription services, alcohol-making kits, and alcohol-sponsored events. This includes alcohol-free or no-alcohol alternatives and soft drinks presented as mixers for alcohol.
🚫 Animals - Including buying or selling animals, and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather, or teeth.
🚫 Cigarettes and tobacco products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, vaporizers or vape devices, including those without tobacco content, and other related products and services.
🚫 Contraceptive products and services - Including any products, services, artificial methods, or other techniques - medical or non-medical - to prevent or terminate pregnancies, including abortion-related services.
🚫 Dating and live video applications or services - Including dating services and live video chat services that are focused on generating connections between people who are interested in romance, casual sex, sexual favors, or friendship.
🚫 Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
🚫 Financial products or services or opportunities - Including foreign exchange, loans, credit cards, buy now pay later services, debt consolidation or settlement services, investment services, lending and management of money assets, trading platforms, pyramid schemes, multi-level marketing opportunities, credit repair, bail bonds, penny auctions, virtual currencies, cash or paycheck advance, payday loans, and “get rich quick” schemes. Please see the region-specific guidance for exceptions.
🚫 Gambling - Including online gambling, casinos, social casinos, sports betting, fantasy sports, bingo, lotteries, and other gambling-related content.
🚫 Pharmaceuticals, healthcare and medicine products - Including any medical institutions or treatments, pharmacological products claiming health benefits, over-the-counter medicines, prescription drugs, vitamins, and powders, shakes or gummies claiming to have vitamin or health benefits. Teeth whitening products and hair growth products are also not allowed.
🚫 Political content All political or issue-based advertising is prohibited:
Candidates or nominees for public office, political parties, elected or appointed government officials are prohibited from advertising.
The spouses of candidates, elected, or appointed government officials with official duties or offices are prohibited from advertising.
Royal Family members with official government capacities are also prohibited from advertising.
Political and issue-based advertising includes:
ads that reference, promote, or oppose candidates or nominees for public office, political parties, or elected or appointed government officials;
ads that reference an election, including voter registration, voter turnout, and appeals for votes;
ads that include advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial or regulatory outcomes or processes, including ads that promote or attack government policies or track records; and
ads that reference, promote, sell, merchandise that feature prohibited individuals, entities or content, including campaign slogans, symbols, or logos.
🚫 Products and services that enable dishonest behavior - Including products or services that may infringe upon individual privacy, steal other people's personal information, infringe upon a third party's intellectual and other property rights, steal other people's property, or assist with dishonest behavior, such as fraud or falsification.
🚫 Professional services Including accounting services, legal services, and immigration services.
🚫 Weapons, ammunition, or explosives Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, bb guns, non-culinary knives/blades/spears, tasers, nunchucks, batons, swords, pepper-spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defense.
🚫 Weight loss products or services Including weight loss clinics, weight loss/management supplements (including fat burning pills, appetite suppressants, weight loss/detox teas, or lollipops), and fasting services and products. Please see the region-specific guidance for exceptions.
🚫 Counterfeit Products - content must not display or promote counterfeit documents, such as counterfeit degrees, passports, or immigration papers, counterfeit or unauthorized replicas of a real product.
🚫 Other prohibited products or services - Any other businesses, products, or services that are highly controversial, distasteful, violent, or dangerous would be deemed incompatible with the TikTok platform. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services, and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic (e.g. deaths, natural/industrial disasters, violent attacks, civil disorder, etc.) and contain any of the following: personal attacks, hashtag appropriation, the selling of goods/services, political campaigning, solicitation of followers, or other inappropriate content.
Effective Date
Dec 9, 2024
Last Updated: Dec 9, 2024
Effective Date
Dec 9, 2024
Last Updated: Dec 9, 2024
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